Creative direction for Galderma and its skincare brands Alastin, Benzac and Cetaphil.
Static and animated AI-generated assets for e-commerce retailers and social commerce, from idea and keyframe generation through to final creative direction.
Role: concept, keyframe generation and creative direction of a distributed design team
AI tools: Adobe Firefly, Google Vertex AI (Veo, Nano Banana)
Key consumption Periods
AI-generated assets for seasonal and key consumption campaigns, adapted across formats for e-retail and social placements.
