The first store where you pay with blood.
To promote the arrival of The Walking Dead season two we create a truly unforgettable experience.
A pop-up store where, in order to get collector’s items from the TV series, people had to donate their blood. Fans made a huge effort inviting friends and family members to donate so they could get their favorites objects, helping for a good cause too.
To promote the arrival of The Walking Dead season two we create a truly unforgettable experience.
A pop-up store where, in order to get collector’s items from the TV series, people had to donate their blood. Fans made a huge effort inviting friends and family members to donate so they could get their favorites objects, helping for a good cause too.
Year: 2014
Role: Creative
Awards: CCP | Gold in Direct Marketing & Gold in Promo & Activation
Role: Creative
Awards: CCP | Gold in Direct Marketing & Gold in Promo & Activation
